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Privacy policy

What data Bao processes, why, for how long, and how to exercise your rights.

Legal notice Terms and conditions Privacy

In force as of 26 August 2026

Courtesy translation. This policy is published by a French company and governed by French law and the GDPR. In the event of any discrepancy, the French version prevails.

B&R DIGITAL attaches particular importance to the protection of personal data. This policy describes the processing carried out as part of the Bao service, in accordance with Regulation (EU) 2016/679 (GDPR) and French Act No. 78-17 of 6 January 1978 as amended.

1. Who is responsible for your data

Two situations must be distinguished, because they do not carry the same responsibilities.

SituationControllerB&R DIGITAL's role
Your account, your subscription, your billing, the security of the serviceB&R DIGITALController
The data of a Discord server's members processed according to the configuration decided by its administratorsThe server's administratorProcessor, within the meaning of Article 28 GDPR

In other words: when an administrator enables logs, tickets or an artificial intelligence agent on their server, it is they who decide the purpose of the processing. Bao carries out their instructions.

Controller's details:

Controller
Company nameB&R DIGITAL, société par actions simplifiée
Address60 rue François Ier, 75008 Paris, France
Personal data contactcontact@mybao.io

No data protection officer has been appointed, as such an appointment is not mandatory given the activity.

2. Data processed

2.1. Account data

Collected through Discord authentication (OAuth protocol): Discord ID, username, avatar, email address associated with the Discord account, list of administered servers.

No password is created or kept.

2.2. Configuration data

The settings entered by administrators: channels, roles, messages, panels, moderation rules, agent parameters, and all the dashboard's options.

2.3. Data relating to a server's members

Depending on the features enabled by the administrator:

  • Discord IDs and nicknames;
  • experience points, levels and activity statistics;
  • the content of support tickets and the associated transcripts;
  • conversations exchanged with an artificial intelligence agent;
  • infractions, sanctions and events recorded in the logs;
  • giveaway entries and tasks completed;
  • messages analysed by auto-moderation, processed in memory and not retained where no infraction is found.

2.4. Knowledge bases

The documents, web pages, channels and notes provided by an administrator to feed an agent, together with their indexed representation.

2.5. Monetisation data

When a customer uses paid roles: their own buyer's email address, order or subscription reference, the tier concerned, and the log of events received.

2.6. Billing data

Name or company name, billing address, country, customer identifier and payment history.

No bank card data is processed or stored by B&R DIGITAL. That data is collected directly by Stripe.

2.7. Technical data

Connection and error logs, IP address, timestamps, session identifiers, consumption indicators for the artificial intelligence features.

3. Purposes and legal bases

PurposeLegal basis
Providing the service and running the configured featuresPerformance of the contract (Art. 6(1)(b))
Managing accounts, subscriptions and billingPerformance of the contract and legal obligation (Art. 6(1)(b) and 6(1)(c))
Ensuring security, preventing fraud and abuseLegitimate interest (Art. 6(1)(f))
Measuring artificial intelligence consumption and applying capsPerformance of the contract (Art. 6(1)(b))
Answering support requestsLegitimate interest (Art. 6(1)(f))
Improving the service through aggregated statisticsLegitimate interest (Art. 6(1)(f))
Measuring how well our advertising campaigns perform, using cookiesConsent (Art. 6(1)(a))
Measuring purchases originating from our advertising campaigns, without cookiesLegitimate interest (Art. 6(1)(f))
Keeping accounting recordsLegal obligation (Art. 6(1)(c))

User content is never used to train an artificial intelligence model, neither by B&R DIGITAL nor, on the basis of its contractual agreements, by its model providers.

4. Recipients and processors

Data is neither sold, rented nor transferred for commercial purposes.

It is accessible to authorised B&R DIGITAL staff and to the following providers, acting as sub-processors:

ProviderRoleProcessing location
Discord Inc.The platform the service runs onUnited States
Hostinger International Ltd.Hosting of the mybao.io marketing siteEuropean Union
Railway CorporationHosting of the application and the botEuropean region
Supabase, Inc.Hosting of databases and filesEuropean Union
Stripe Payments Europe, LtdPayments and billingEuropean Union
OpenRouter, Inc.Access to language modelsUnited States
OpenAISemantic indexing of knowledgeUnited States
ResendSending transactional emailsUnited States
Meta Platforms Ireland Ltd.Advertising campaign measurementIreland, with transfers to the United States
TikTok Technology LimitedAdvertising campaign measurementIreland, with transfers to the United States and Singapore

Transfers outside the European Union

Some providers are established in the United States. These transfers are covered by the appropriate safeguards provided for in Chapter V of the GDPR: an adequacy decision under the EU–US Data Privacy Framework where the provider is certified under it, and otherwise the European Commission's standard contractual clauses, supplemented by technical and organisational measures.

5. Retention periods

DataPeriod
User accountFor the duration of use, then 3 years from last access
A server's configurationFor as long as the bot is installed, then 90 days after its removal
Members' levels and experienceFor as long as the bot is installed, then 90 days
Tickets and transcripts12 months from the closing of the ticket
Conversations with an artificial intelligence agent12 months
Knowledge basesUntil deleted by the administrator, then 30 days
Moderation and audit logs12 months
Message delivery logs12 months
Entitlements linked to paid rolesFor the duration of the entitlement, then 3 years for evidential purposes
Technical and security logs12 months maximum
Cookie choice6 months
Advertising origin attached to an account13 months
Accounting records and invoices10 years, in accordance with Article L.123-22 of the French Commercial Code

At the end of these periods, data is deleted or irreversibly anonymised.

The depth of history readable in the dashboard depends on the plan subscribed to. That is a display restriction, distinct from the retention period above, which alone determines actual deletion.

6. Security

B&R DIGITAL implements appropriate technical and organisational measures, in particular:

  • encryption of communications with TLS;
  • encryption of sensitive secrets at rest, and storage of authentication secrets as a non-reversible fingerprint;
  • strict partitioning of data by server;
  • access to production data restricted to authorised persons;
  • logging of accesses and administration actions;
  • regular database backups.

In the event of a data breach likely to result in a high risk, the persons concerned and the CNIL are informed under the conditions of Articles 33 and 34 GDPR.

7. Your rights

In accordance with Articles 15 to 22 GDPR, you have the following rights:

  • right of access to your data;
  • right to rectification of inaccurate data;
  • right to erasure, within the limits of legal retention obligations;
  • right to restriction of processing;
  • right to portability of the data you provided;
  • right to object to processing based on legitimate interest;
  • right to give directions concerning what happens to your data after your death.

These rights are exercised at contact@mybao.io. A reply is given within one month, extendable by two months in case of complexity. Proof of identity may be requested in case of reasonable doubt.

If your request concerns data processed on behalf of a server (tickets, levels, logs, conversations with an agent), the decision belongs to that server's administrator. Contact them first; we will pass on your request and assist them if necessary.

In the event of persistent disagreement, you may lodge a complaint with the Commission nationale de l'informatique et des libertés (CNIL), 3 place de Fontenoy, TSA 80715, 75334 Paris Cedex 07, www.cnil.fr.

8. Minors

The service is reserved for persons aged at least 13, in accordance with Discord's terms of service. No data is knowingly collected from anyone younger. Any data identified as such is deleted without delay upon report to contact@mybao.io.

9. Cookies and trackers

9.1 Strictly necessary cookies

The site and the application use cookies strictly necessary for their operation: maintaining the authentication session, securing communications, remembering your language and storing your cookie choice. These cookies are exempt from consent under Article 82 of the French Data Protection Act.

The application also stores, in a bao_attr cookie, the name of the campaign you arrived through and the page you landed on, for 13 months. We use this solely to produce internal traffic statistics — to know how people discover Bao. This information identifies a campaign, not a person, is never cross-referenced with other sites and is never passed on to any third party. On that basis this cookie falls under the audience measurement exemption from consent within the meaning of the CNIL's recommendations, and it is kept even if you decline advertising cookies.

If you do decline, however, advertising click identifiers are deleted from it: those do identify a person.

9.2 Advertising cookies

We run advertising and want to know which ads actually bring people to Bao. This measurement relies on cookies set by Meta Platforms Ireland Limited and by TikTok Technology Limited.

These cookies are only set with your consent, collected through a banner shown on your first visit. None is set before you choose. Declining is as simple as accepting, and a refusal is kept for as long as an acceptance.

CookieSet byPurposeLifetime
bao_consentBaoStores your choice, so we stop asking6 months
_fbpMetaIdentifies your browser so a visit can be linked to an ad3 months
_fbcMetaStores the identifier of the ad click that brought you here3 months
_ttpTikTokIdentifies your browser so a visit can be linked to an ad3 months
ttclidTikTokStores the identifier of the ad click that brought you here1 day
_tt_enable_cookieTikTokRemembers whether the TikTok pixel may write cookies on your device. It holds no identifier, and is set to 0 if you decline3 months

The marketing site (mybao.io) and the application (app.mybao.io) are two addresses on the same domain: your choice covers both, so you are only asked once. You can change it at any time through the "Cookies" link in the footer.

No Meta or TikTok cookie is set before you answer the banner, and none is set if you decline. Two exceptions, and they are the ones that enforce your choice rather than break it: bao_consent, which remembers your answer so we stop asking, and — only if you first accepted and then changed your mind — _tt_enable_cookie set back to 0, which forbids the TikTok pixel from writing again.

9.3 Purchase measurement

When a subscription is taken out, we send Meta and TikTok a confirmation of that purchase from our servers, in order to measure how well our advertising campaigns perform. What is sent: the amount, the currency, and your email address and Discord identifier in hashed form — never in the clear. This transmission stores no cookie and no tracker on your device, and no data about your server, your members or your messages is involved.

This processing rests on our legitimate interest in measuring our advertising spend (Article 6(1)(f) GDPR). You may object at any time, without giving a reason, by writing to contact@mybao.io: your objection is applied immediately and has no effect on your subscription.

10. Changes to this policy

This policy may be changed to reflect developments in the service or in regulations. Any substantial change is brought to the attention of the users concerned.

On this page

  • 1. Who is responsible for your data
  • 2. Data processed
  • 3. Purposes and legal bases
  • 4. Recipients and processors
  • 5. Retention periods
  • 6. Security
  • 7. Your rights
  • 8. Minors
  • 9. Cookies and trackers
  • 10. Changes to this policy
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A word about cookies

Bao needs a few cookies to work. We would also like to set some to measure our ads and find out which ones brought you here.

Your preferences

Turn each purpose on or off. Your choice is kept for six months, or until you clear your cookies.

  • Necessary Always on

    They make the site work and remember your language. Nothing works without them, so they are always on.

  • Audience measurement

    They tell us which pages get read, so we know which ones deserve a rewrite.

  • Advertising

    They let us see which ad brought you here, and stop running the ones nobody cares about.

Read the privacy policy